Let’s build your Export Business Together

  • 90 hours of training

  • 30 lectures

  • Friday and Saturday

  • The beginning of the idea and export strategy

  • Product selection and description stage
    Intermediary stage in export

  • Exploring global markets
    Market Studies
    (We will make the world an open book in front of you)

  • Branding and describing your business

  • Source quality and international examination

  • The beginning of the idea and export strategy

  • Product selection and description stage
    Intermediary stage in export

  • Exploring global markets
    Market Studies
    (We will make the world an open book in front of you)

  • Branding and describing your business

  • Source quality and international examination

After you finish this program,
you will be able to: –

1 – Opening an export office from the beginning
(you will know all the documentary cycle for establishing an export office).
2 – Correctly describe the product.
3 – You will still be able to determine the best product to start with, even if you have zero experience.
4 – Determining the best global markets, studying the competitor, determining the competitive advantage, knowing the customs … etc.
5- Literally, from your office, you will be able to read all the maps of the world as if you were flying in the same country without the cost of travel.
6- Pricing methods and factors affecting pricing – the method of adding transaction profit.
7 – How do I build my brand and what are the tools that I have to keep with me so that I can start with them?
8 – You will learn how to do social media campaigns on your own – Google bras, you will learn how to do.
9 – Specialized campaigns in LinkedIn, free and paid.
10- Great knowledge of quality, international examination methods, certificates and quality requirements from an expert in quality and examination.
11 – All shipping methods will be preserved with international payment methods, and how do I guarantee my rights and global payment maps.
12 – You will have a full documentary course with you, and you will know each paper its importance and function.
13 – Commercial agreements, bills of lading and certificates of origin.
14 – You will learn about the support paper and how to recover the tax after exporting …. etc.

Each trainee has to present his own project in order to move from the stage of information to the stage of full knowledge of practical application.

Inception of the idea and description of the product

  • Explanation of the export regulation in detail with the conversion of the provisions of the regulations and their application in practice
  • Types of companies in detail and what is the best form of business to start with in the field of export.
  • Host a chartered accountant in a separate lecture for any question about the legal aspect for free (whether your business is current or new).
  • What is your export strategy? Are you a product owner or a commercial broker?
  • Learn about the basic export structure, which if you lose any part of it, you will fall in the middle of the road and face a great challenge in exporting.
  • An introduction to the idea of ​​modern marketing and a presentation of the main ideas of the book (The Purple COW).
  • Test the company’s readiness for export.
  • SWOT analysis and how to use it.
    The marketing mix (Product – Price – Place – Promotion – People – Physical Evidence.
  • Product requirements and description.
  • Learn how to extract the.HS code
  • Definitions of quality (quality of the place – quality certificates – product quality)
    Pricing

  • Product pricing and how to calculate costs and the correct way to tab the costs – and how to calculate the selling price
  • Factors that affect the selling price.
  • Demand and supply and how they affect pricing.
  • Types of products in terms of pricing.
  • Different pricing strategies and policies, in addition to the types of discounts.
  • How to determine the amount of the tie and then you know you are winning or losing.
  • Calculating the rate of return on investment and a practical example of an export office and calculating the return on investment for a real export deal.

  • Types of mediators in export.
  • The capital and how to use it in the broker before investing.
  • Criteria for product exploration and selection of the best product.
  • What is a Private Label, and when is the best solution?
  • Your country should know the ways to explore the products available to you in order to know how to choose the right product.
  • Exploring the needs in global markets (you will learn how to explore the needs of each country, no matter how it does not have available information.
  • Ways to explore the supplier and how to talk with the supplier

  • How to determine the needs of global markets.
  • Explore global markets from your desk instead of traveling to explore global markets.
  • How to use international tools to analyze global markets.
  • A full explanation of the Trade Map.
  • How do you know how to analyze any monthly – yearly – quarterly product?
  • Extracting actual countries, dynamic countries, and the largest importers of the product.
  • Learn how to filter to extract the target countries.
  • Get to know the customs map. Macmap – Market Potential map
  • Determine the degree of competition using more than one tool.
  • Studied the potential markets and whether they still have export opportunities or are they saturated.
  • How to identify market requirements using the Global Trade help desk

  • How to determine the needs of global markets.
  • Explore global markets from your desk instead of traveling to explore global markets.
  • How to use international tools to analyze global markets.
  • A full explanation of the Trade Map.
  • How do you know how to analyze any monthly – yearly – quarterly product?
  • Extracting actual countries, dynamic countries, and the largest importers of the product.
  • Learn how to filter to extract the target countries.
  • Get to know the customs map. Macmap – Market Potential map
  • Determine the degree of competition using more than one tool.
  • Studied the potential markets and whether they still have export opportunities or are they saturated.
  • How to identify market requirements using the Global Trade help desk

  • What does brand mean?
  • The types of logo you can choose for your business
  • The name of the company and how to choose it
  • When do I work as a brand and when do I do not?
  • And you are working on the website, what do you think about it?
  • How do you evaluate a website after receiving it from the designer?
  • What is SEO, how does it work, and how does it help you?

  • First, an introduction to quality in general and a definition of the quality path, which is the responsibility of the source
  • Types of quality in export
  • International examination and the types of international examination that will be required from the exporter upon shipment (the trainer is originally one of the international examination men and has 17 years of experience in examination with the best quality laboratories known globally)
  • What do you mean by examination and granting bodies?
  • Types of quality certificates, both mandatory and non-mandatory
  • Types of international examination (virtual – or review of the download and an explanation of the examination steps from the beginning of the examination request to the end of the visit at the factory
  • Types of product registration and quality marks
  • Registration in the Saber program in Saudi Arabia, in which registration is mandatory when exporting industrial products to Saudi Arabia
  • Registration in the FDA Registration
  • Avoid common mistakes when checking so that the goods are not rejected
  • Explanation and application are made to different products, not just one product (industrial – agricultural – food – building materials – textiles … etc.
    Presenting some of the current international examination systems and their requirements.

  • Free marketing phase (sources of information and how to get clients).
  • Explanation of B2b sites and how to subscribe and what are the best sites that you can participate in and present the idea of ​​cooperating with the group in the subscription
  • Buying customer data and global data buying sites.
  • The necessary tools are required to be available before communicating with customers.
  • Explanation of e-mail marketing and how to make an illustrated e-mail marketing campaign. And free to use more than one program.

  • Learn e-marketing how to deal with social media – how to run an advertising campaign on Facebook in detail and explain
  • Facebook’s algorithms and how to work on it
    World map in social media statistics globally, and how does each country know its own social key?
  • Creating an integrated advertising campaign on Facebook and how to target your customer
  • B2b strategy in Facebook and how to use Facebook as a tool for your business

Off-line marketing of exhibitions and foreign visits

  • How to participate in international exhibitions
    The authorities responsible for the exhibition plan in Egypt
  • How to prepare for international fairs
  • How to prepare for international visits
  • Support in exhibitions
  • Preparing for exhibitions (before – during – after exhibitions)
  • Mention real examples of actual opponents and how to deal with them

Shipping Terms and container sizing:

  • Learn about all the shipping methods in detail and explain the difference between the shipping methods 2000 – 2010 -2020
  • How to size the containers, whether they can be carried (cartons – different sizes – cylindrical shapes – pallets – weights..etc.
  • Forms of shipping methods (land – sea – air and explain the different means of transport)
  • How to present quotations to clients
  • The documentary cycle of the export process Map of documents required from the exporter – shipping company – customer)
  • Delivering each trainee a full documentary course and a full explanation of the product’s journey from the beginning of communication to shipping, with an explanation of the importance of each document in detail.

  • International trade agreements concluded with Egypt and the rules of acquiring origin
  • Types of customers in export and what is the difference between agent, distributor, exclusive agent, and special requests.
  • How to make agency contracts and a model for an actual agency contract, Arabic and English, and how to document international contracts.
  • Types of transportation and types of containers How do you size a container yourself and get to know the size of containers in terms and knowledge of packing.
  • Each container and how many parcels you can fill inside the containers (package – volume – tons).
  • Explanation of how the tax refund for materials used inside the shipment with tax invoices.
  • Explanation of the complete support system and how to submit support papers (in detail).
  • Negotiation skills and personal styles of clients.
  • Transferring the realistic and practical experiences of the real export cases that were carried out by the lecturers in detail and linking the practical reality with the scientific material.
  • The psychology of thinking I have a successful source.
  • A psychological source in the event of facing problems.
  • How to psychologically confront export problems and solve them.
  • How to prepare an export plan for the company as a whole At the end of each program, each trainee must prepare a graduation project and it will be discussed online in addition to an online test for everyone to measure the extent of absorption.
  • In addition to an incubator and consultations for everyone who actually enters the field of application.

Details of participation in the export process program

Trainee requirements: to achieve 100% benefit
He must have experience in dealing with the Internet in general
He has the ability to work with excel
He has a fair amount of English
Program language: Arabic + English (depending on attendance)

Program duration :
34 full lectures, 3 hours per lecture.

The days:
Friday and Saturday of every week (evening) only.
Online program, live broadcast, live attendance on Zoom, with video recording for each lecture.

Scientific and follow-up material: –
There is a WhatsApp group created for each batch to follow up on all the work before, during, and after the course)
In addition to a WhatsApp group for scientific material and links to recorded lectures, so that you can refer to them at any time.

The cost :
Only 5500  EGP instead of 6500

Start your own Export business with The Art of Export

Get in touch with us today
and let’s start transforming
your export business from the ground up.

Contact us now!